McDonald's revenue soars as it hikes menu prices: '$18 Big Macs'

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McDonald's revenue soars as it hikes menu prices: '$18 Big Macs'
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McDonald’s on Monday reported that its revenue was up 14% in the latest quarter — a surge the burger giant said was driven by “strategic menu price increases.” The Golden Ar…

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However, McDonald’s — which has 13,513 restaurants in the US and over 38,000 abroad — did not disclose how much the franchiser has increased its prices, which generally vary between locations.Meanwhile, that same Big Mac combo will run hungry patrons $13.69 at a McDonald’s in Times Square. The McDonald’s app in New York City, for example, where the “$1 $2 $3” menu doesn’t actually have anything worth $1 or $2.

So far, it’s unclear how CosMc will play into the new brand, which McDonald’s CEO Chris Kempczinski added will be tested in a handful of sites in “a limited geography” come early next year.

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