Apple Music has been named the official sponsor of the Super Bowl halftime show, taking over from longtime sponsor Pepsi.
has been named the official sponsor of the annual music and pop culture event, succeeding Pepsi, which announced earlier this year that it would give up its role in presenting the show. Pepsi had been the lead sponsor of the halftime show for the past decade. Apple Music’s firstwill take place Feb. 12, 2023 in Arizona, with performers still to be announced.
This past year’s show featured Dr. Dre, Kendrick Lamar, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige perform. Previous shows have seen some of the biggest names in music perform, from Beyonce and Prince to Justin Timberlake and Jennifer Lopez.In fact, the show has become a much bigger event than the 12 or 15 minutes that make up the actual musical performance.
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