Throw it in the fire: Pepsi unveils noxious 'S'Mores Collection' flavors. Is it possible to burn an idea? Pepsi smores PepsiSmores
, or to erase all traces of an offending image from the internet via the cleansing power of fire? Let’s hope so, because you’ll no doubt want to start building a pyre after one good, long glance at the horror above you: Pepsi is introducing a “S’Mores Collection” of flavored colas, starting today.
Mercifully, the cola maker seems to realize that this concept is not something that could possibly sustain itself beyond the novelty factor of tasting it once, so the trio of different S’Mores flavors—chocolate, graham cracker and “toasty marshmallow”—are being offered for a limited time only. In fact, it sounds like they won’t even be in stores—if you want to inflict these on yourself you’ll have to be one of 2,000 contest winners.
Starting today, fans can share an image or description of how they s’more on Instagram or Twitter with the hashtags #PepsiSmores and #Sweepstakes and follow @Pepsi for a chance to win a set of the limited-edition Pepsi S’mores Collection. Ah, there we have it—a play for social media followers. Still, let us celebrate just how awful each of these flavors sound individually, shall we? We will note that we’re again thankful for the fact that they come in 7.5 oz Pepsi mini cans, another admission that surely no one would want to drink any large quantity of these.This is “an entirely new Pepsi concoction,” according to the company, meaning that you get to be the lab rat—lucky you.
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