Revealing the mystery behind the Apple Mail App and why the small app has a wider role to play in Apple's wider privacy-first strategy and fight for the market - apple google
Mail is the stealth app that holds its own alongside Safari and Music when it comes to providing value and utility to users.
Apple Mail provides cheap reach and utility - it’s an email client that serves as a wrapper around other email clients/services and captures passive market share of opens. The Mail app is not only a great utility, but it is a prominent value point in Apple’s privacy messaging.I think most readers might be surprised to learn that Apple is the dominant email client. I’ll elaborate more on why in a bit. But since the release of Mail Privacy Protection, Apple has gained 6 percentage points market share of opens. This is proof that Apple is tapping into a top concern of users.Apple is the dominant email client because of how market share is measured.
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