Apple is partnering with Mercedes-Bens to bring support for Dolby Atmos with Spatial Audio as a 'native experience.'
Last year, Apple announced Apple Music would feature Dolby Atmos with Spatial Audio alongside a catalog with Lossless songs. While this immersive way of listening to your favorite tunes has expanded from Apple devices to Android phones and other gadgets, the Cupertino company has announced this feature will finally be available in cars.
Apple is partnering with Mercedes-Bens to bring support for Dolby Atmos with Spatial Audio as a “native experience” in Mercedez-Bens vehicles for the first time. Apple Music with Spatial Audio will come fully integrated through the MBUX infotainment system in some Mercedes models. “Sound quality is incredibly important to Apple Music, which is why we are so excited to be working with Mercedes-Benz to make Spatial Audio on Apple Music available natively in the car for the first time,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Spatial Audio is revolutionizing the way artists create and fans listen to music, and it’s an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it.
Apple highlights that Mercedes-Benz drivers already subscribed to Apple Music gain “immediate access to an ever-growing selection of songs and albums available in Spatial Audio from some of the world’s biggest artists spanning all genres.” In to that, Apple Music also offers curated Spatial Audio playlists where listeners can find an discover songs from their favorite artists. With an ever-growing catalog with more than 100 million songs, subscribers can find most anything they want to listen to.
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