Apple launched updates to iPhones, iPads and the Apple TV that let you subscribe to channels such as HBO, Showtime and Starz.
, the service that will include original programming from Apple and will launch later this fall. But Channels does launch with a brand new TV app that Apple says will show people compelling content they'll want to watch. It will highlight some of the hit shows from the networks that customers can subscribe to, such as HBO's "Game of Thrones."
More than 100,000 movies and TV shows are also available to rent or purchase in the app, which means customers don't need to open the iTunes store and leave the app to buy more things to watch. And instead of pushing viewers out of the Apple TV app and into another app, like HBO, Starz or Showtime, Apple TV Channels immediately begins streaming the show, which helps keep people inside Apple's ecosystem. There's a trade-off for this, however. Anyone who subscribes to the channels can only watch them within the TV app.
It's a problem most of us have experienced with the influx of streaming content now available. When you select a show, Apple provides data on who stars in it and a summary of the episode or movie and will begin automatically playing the trailer at the top of the screen. It looks really clean and provides most of what a person browsing for a new TV show or movie might want.There's also a new kids section with content curated for a younger audience.
And, after a one-week free trial of the premium services, users will pay the standard price they would pay anywhere else. Showtime costs $10.99 per month, for example. However, families up to 6 people can share a single subscription.
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