Apple Software chief Craig Federighi said the company is aiming to provide AI-powered image editing tools that preserve the authenticity of photographs.
The upcoming release of Apple Intelligence has spurred the iPhone maker’s own “what is a photo?” moment. In an interview with The Wall Street Journal, Apple software chief Craig Federighi said the company is aiming to provide AI-powered image editing tools that preserve photo authenticity. “Our products, our phones, are used a lot,” said Federighi. “It’s important to us that we help purvey accurate information, not fantasy.” iOS 18.
” Federighi said that Apple is “concerned” about AI’s impact on how “people view photographic content as something they can rely on as indicative of reality.” It’s a subject we’ve spoken about frequently here at The Verge. Editing tools like Google’s Reimagine feature make it incredibly easy for a large number of users to add lions, bombs, and even drug paraphernalia to pictures using nothing but a text description, which could further erode the trust that people place in photography.
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