This article criticizes Apple's marketing campaign for their new iPad mini and the broader 'Apple Intelligence' initiative. While promising AI-powered features, the actual functionality is not yet available and relies on a rollout scheduled for later in the year.
While fool may be too strong a word, Apple surely has gone hard on marketing to sell us on something that isn't quite ready yet: Apple Intelligence, the company's assortment of artificial intelligence features.
It looks the same as the last iPad mini, which came out in 2021. It features the same screen specs, the same camera hardware, and the same sensors as the model it's replacing. That's not to say the only reason the iPad mini features the A17 Pro is support for AI. After all, the prev-gen mini also came with a chip that was cutting-edge for its time.
With its overemphasis on unbaked AI features, Apple is only showing us that not only are the recent hardware improvements nothing to write home about, but its software strategy is also a mess.
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