The Apple community is looking forward to welcoming the new iPhone SE into the family.
This will be the fourth iPhone SE since the product line debuted in 2016, with 2020 and 2022 seeing updated hardware. The SE is effectively Apple ’s only mid-range smartphone, offering a more affordable way into the Apple ecosystem than the main line of iPhones. Given Apple ’s continued focus on premium handsets, the SE is a crucial oasis for budget-conscious consumers.. Writing on Medium.
Apple generally pitches the iPhone SE as having a capability that is broadly similar to the main line of iPhones. That will definitely be the case for the upcoming model. Tim Cook and his team are pushing the company’s entry into the generative AI market, and the iPhone SE will no doubt be pitched both as an affordable AI option and an Apple device “designed from the ground up” to support the awkwardly backronymed Apple Intelligence suite of generative AI tools.
Given the Android-based competition at this price point will be heavily invested in AI, and the aforementioned Google and Samsung handsets running the second-generation AI software, it will be critical for Apple to gain AI mindshare in this crowded market sector. The iPhone SE goes beyond being an iPhone. It’s an iPhone that broadens the reach of Apple’s ecosystem. It’s a moment for Apple to move into the mid-range while doing its best to carry an aura of premium-level hardware. Without the SE, Apple cannot reach the market with current technology. Without the SE, Apple cannot continue to push its nascent efforts into the maturing generative AI space. And without the SE, Apple would have to cede much of the ‘my first smartphone’ space to the competition.
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