The deal with Microsoft wasn’t completed and Giannandrea said he believed Apple CEO Tim Cook told Microsoft it wasn’t going forward.
Apple considered buying the Bing search engine or making a"multibillion dollar investment" in a joint venture with Microsoft in 2018.
The deal with Microsoft wasn't completed and Giannandrea said he believed Apple CEO Tim Cook told Microsoft it wasn't going forward."Obviously, if we entered into a joint venture with Bing, it would have implications for the Google relationship," Giannandrea said in his testimony last week, according to a transcript viewed by CNBC.
Much of his testimony revolved around internal deliberations at Apple to improve Siri and Spotlight, both of which can funnel queries to Google when they don't have a ready answer. The DOJ sought to show that Apple may have invested more heavily in its own search technology if it didn't have a lucrative deal with Google.
Giannandrea added he believed that Cook had met with Microsoft CEO Satya Nadella in the summer of 2018, which kicked off internal talks about whether Apple should increase its partnership with Bing. He explained he and Apple's head of business development, Adrian Perica, had two or three meetings with Microsoft that year, starting in August.
"I think we had a series of meetings in response to this initial meeting with Microsoft to talk about advertising generally and what Apple's strategy was there," Giannandrea said. "One of the four options we looked at was a joint venture where Apple would have presumably provided some resources and they would have done some of these projects," Giannandrea said.
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