Apple considered buying Microsoft’s Bing to battle Google

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Apple considered buying Microsoft’s Bing to battle Google
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Recently unsealed testimony offers a rare glimpse of the behind-the-scenes maneuvering in the search-engine sector, which is overwhelmingly dominated by Google.\n

Equity research firm Sanford Bernstein estimates that Google will pay Apple up to $19 billion this year to set Google search as the default on iPhones and other devices. Unsealed testimony reveals that Apple considered mounting a challenge against Google in search by acquiring Microsoft’s search engine Bing, in a rare glimpse of the behind-the-scenes maneuvering in an industry dominated by Google.A Washington, D.C.

The unsealing of the Apple transcript has been widely anticipated by trial watchers, after Judge Amit Mehta announced it days earlier. Giannandrea had originally testified for only around 10 minutes publicly before the rest of his session was sealed.The Google trial is the Justice Department’s first antitrust case against a major tech company in more than two decades. The hearings had

Giannandrea’s testimony reflects that extensive consideration took place within Apple about whether they could take on Google by launching their own search engine. For one thing, he said, Apple had begun peeling off a modest number of search queries from its Safari search engine by “intercepting” them with its “Safari Suggestions” feature, instead of passing all the queries straight to Google.

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