Apple CEO Tim Cook made a surprise appearance to officially kick off the Apple 15 launch.
Apple CEO Tim Cook showed up in New York City to greet a raucous crowd of gadget geeks on Friday as the iPhone 15’s official launch drew lengthy lines at store locations worldwide.
Cook welcomed queued-up customers during the surprise appearance at Apple’s famed Fifth Avenue store, where the line extended around the corner of East 58th Street. The Apple boss experienced a brief hiccup as he tried to unlock the door, but recovered to give high-fives and take selfies with fans as they entered. Apple marketing executive Greg Joswiak was also on hand. that he had been waiting outside the Fifth Avenue store since 8 p.m. on Thursday night to lock up a spot – in what proved to be a common occurrence as the iPhone launched in approximately 40 countries, including the US, China, Dubai and India.
Reservations for in-store pickups quickly sold out, even after online critics slammed Apple for a perceived lack of exciting features in the latest iPhone upgrade. Meanwhile, consumers who placed their orders online aren’t expected to receive their phones until mid-November.Elsewhere, customers in India also described waiting in line for nearly an entire day just to get an iPhone.. “I waited in the queue for 17 hours to get the first iPhone at India’s first Apple store.
Tim Cook's door got stuck when he was trying to open it during the iPhone 15 launch in New York today 🚪‼️
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