[ANALYSIS] The rise of Meta-partisan 'news' ecosystems on YouTube

False content in YouTube channels are manufactured as ‘newsworthy,’ and made to look like news to fuel disinformation, a FactsFirstPH study finds

These channels convince viewers that by subscribing to the narratives of the video, they are able to “open their eyes” to the truth. Social media was said to be crucial for people to know the “truth” against purported propaganda in books and in schools. There is also further invitation to viewers to subscribe to their channels and similar accounts and personalities who are or can be aligned with their political agenda.

The news values serve as an entry point to the ecosystem by manufacturing the “newsworthiness” that call viewers to consume information that directly or indirectly affects their public life, even if the video contains little to none that would be of public interest. By remaining to “amateur” but borrowing from “professional” visual, aural, and performative codes, these “news” channels occupy an inviting middle ground, especially among audiences who have developed ambivalence or skepticism of mainstream media.

Through the concept of the meta-partisan “news” ecosystem, we shift our interest from “fact-checking” to “ecosystem tracing” to materialize the orchestrated manipulation of public discourse not only by debunking individual lie after another but by exposing the schematics of manipulation that operate the disinformation machinery.

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