![[ANALYSIS] Cloaked politics: The political involvement of non-political Facebook pages in the 2022 presidential elections](https://i.headtopics.com/images/2022/4/19/rapplerdotcom/analysis-cloaked-politics-the-political-involvement-of-non-political-facebook-pages-in-the-2022-p-1516361649577472002.webp)
Non-political Facebook pages can be used for disinformation through the obfuscation of their actual, partisan identities, and coordinated posting behaviors, according to a FactsFirstPH study.
how political organizations were employing the services of coordinated networks of social media influencers for political campaigns during the 2020 US polls. In the report released by University of Texas’ Center for Media Engagement, experts and political strategists admitted to the practice of leveraging the “authenticity” of nano-celebrities on social media who are capable of cascading political messages to hyper-specific audiences.
Corpus extraction went through multiple layers of filtering prior to analysis . First, we extracted posts published by Facebook pages with Philippine-based administrators. Second, since we are primarily interested in posts that came from pages traditionally conceived and appear as neutral about election matters, we used page categories as another filtering criteria.
categories labeled as non-political are those known to contain pages about special interest topics , entertainment , and other categories for niche audiences . Posts labeled under this set of categories wereFinally, to ensure that the corpus is made up of pages that appear to be non-political, we removed pages that contained election-related keywords in their page name and page description, or fields that are immediately visible to Facebook audiences.
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