AMD is turning its back on flagship gaming GPUs — to chase AI first

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AMD is turning its back on flagship gaming GPUs — to chase AI first
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Nvidia will merge its RDNA gaming graphics and CNDA data center efforts into a single universal “UDNA” that’s aimed at AI first — not gaming.

AMD is saying the quiet part out loud: it’s now prioritizing AI chips ahead of flagship GPUs for gamers. The company’s just laid out a new business strategy, where it will merge its RDNA gaming graphics and CNDA data center efforts into a single universal “UDNA” that’s aimed at AI first. In two interviews with Tom’s Hardware , AMD computing and graphics boss Jack Huynh doesn’t beat around the bush.

When I present to the board, I say gaming is a strategic pillar in my strategy,” Huynh told Tom’s Hardware later in the interview. If this sounds vaguely familiar, that’s probably because AMD is following rival Nvidia’s lead — in more ways than one. I wrote in July that AMD is becoming an AI chip company, just like Nvidia, based on its financial reports alone, which showed that half the company’s sales are now data center products.

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