AMC says it’s getting rid of its plan that charged customers different prices for different seats, based on where they sat in the movie theater.
Instead, AMC says it will not try out its “next innovation – enhanced spacious front row seating with extensive seat recline. Beginning in late 2023, AMC will begin testing its newest seating concept. Large, comfortable lounge style seating areas will allow guests to lay all the way back and relax. The angle of the seats will also make it more enjoyable to watch movies from these front row seats closest to the screen.” Or, y’know, to take a two-hour nap.
Even if you offer me the chance to lay down in a huge bed, nothing is going to convince me to sit in the front of the theater; I am a middle to back of the theater kind of guy. Still, recliners elsewhere in the auditorium are a nice amenity. The real story here, however, is that AMC is ditching the in-theater variable seat pricing, which I did encounter once or twice when going to see a movie. It was definitely frustrating. I will not miss it.
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