The 'Taco Tuesday' trademark dispute between Taco Bell and Taco John's has come to an end.
While Taco John's has abandoned the trademark fight, the company did issue a challenge to Taco Bell and other competitors. Instead of spending money on the trademark dispute, Taco John's is pledging $100 per location, or about $40,000, to the nonprofit Children of Restaurant Employees , which provides financial aid to restaurant workers when they, a spouse or their children face a life-altering crisis.
"Let's see if our friends at Taco Bell are willing to 'liberate' themselves from their army of lawyers by giving back to restaurant families instead," Creel said. He encouraged Del Taco, Taco Bueno, Taco Cabana, Jack In The Box and mom and pop taco shops to donate, too. Taco John's, founded in 1969 in Cheyenne, has almost 400 restaurants across 23 states. Taco Bell operates more than 450 corporate locations across the U.S. and has more than 6,600 franchises nationwide. The chain has sold tacos in its restaurants for almost 60 years.
There remains one legal challenge to the term"Taco Tuesday." Gregory Hotel, the parent company of Gregory's Restaurant and Bar in New Jersey, has been the holder of the"Taco Tuesday" trademark in New Jersey since 1979, according to its website. Taco Bell in May filed a petition to cancel that trademark as well.
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