Amazon is diving deeper into the Gulf region, where glitzy mega malls have better managed online competition compared with bricks-and-mortar retail in the West.
DUBAI—Amazon.com Inc. said Wednesday it is diving deeper into the Middle East’s burgeoning market for online sales, launching the first Arabic-language site under its own brand in a country better known for over-the-top malls, the United Arab Emirates.
The e-commerce giant’s move comes amid heightened competition for online retailers in the Persian Gulf with the rise of Noon.com, a startup formed in 2017 with backing from Saudi Arabia’s oil-rich sovereign-wealth fund. Amazon also has struggled to beat out local online retailers...
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