As Amazon.com Inc targets traditional brokerages that match shippers with trucke...
LOS ANGELES - As Amazon.com Inc targets traditional brokerages that match shippers with truckers, it’s also battling a bevy of startups - including Uber Freight and a company funded by the e-commerce giant’s founder Jeff Bezos.
Analysts said its fight for a slice of the more than $700 billion U.S. companies spend on trucking each year could pose a long-term threat to leading truck brokers like C.H. Robinson Worldwide and United Parcel Service. Investors are betting that technology can transform the fragmented truck brokerage business that ran for decades on personal relationships and telephone calls.
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