Local e-commerce players Amazon.co.za and Takealot.com ramp up efforts to better compete against Chinese online retailers Temu and Shein.
Amazon .co.za and Takalot.com are ramping up efforts to better compete against Chinese online retailers and traditional brick-and-mortar giants that are accelerating their omni-channel strategies .
Over the last few years, new online retailers, such as Temu, Shein and Wish, have entered the market, shaking up the local landscape with low-cost products manufactured in China, as well as free shipping. “The marketplace is going to be one of Amazon's main generators of revenue. Amazon is bringing in the big guns on how to win in this space. They are having discussions around how to correctly bring things from China to compete, amid the rising competition in SA.
Retail giant Amazon officially launched Amazon.co.za in May, promising to provide customers in SA with a new online shopping experience. Takealot has grown to support over 12 000 small businesses through its Takealot Marketplace platform, and has expanded its nationwide delivery and collection hubs to over 100 pickup points. It is now in the process of introducing Takealot dark stores, or mini warehouses, across SA.
Takealot Nielseniq GFK E-Commerce Live Makro Temu Shein Wish Online Marketplaces Omni-Channel Strategies
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