Lawsuit argues Amazon illegally surveilled NYC customers including tracking their body size. Here's why Amazon Go stores are watching you.
Customers at Amazon Go stores are tracked using a system of cameras, sensors, and motion detection software to create a shopping experience free from cashiers and checkout lines — but a new lawsuit is arguing that the company never really told New York City customersfiled this week claims that Amazon collected data on the shape and size of customers' bodies — and even scans of some customers' hands — without proper warning.
companies must disclose when customers' biometric data is being collected. Still, Roman-Friedman said he hopes the lawsuit catches the eye of lawmakers on other local and federal levels. The company also challenges the notion that the technology it uses to track customers inside the store constitutes biometric data — which is defined broadly under city law as a physiological or biological characteristic that is used to identify an individual.
"[T]he Just Walk Out technology used to distinguish shoppers from one another is not biometric, and is used only to link a customer with their purchases during a single store visit," an Amazon spokesperson told Insider Saturday.
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