Amazon has introduced a new generative AI tool to advertisers, allowing companies to create fake backgrounds to put behind real products.
Amazon has released a new beta feature that uses artificial intelligence to generate virtual backgrounds for product advertisements, putting virtual backgrounds behind real items.that its generative AI solution will “remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance.” Amazon says that click-through rates for ads can be up to 40% higher for ads for products with lifestyle context rather than products against a plain white background.
“Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process,” says Colleen Aubrey, senior vice president of Amazon Ads Products and Technology. “At Amazon Ads, we are always thinking about ways we can reduce friction for our advertisers, provide them with tools that deliver more impact while minimizing effort, and ultimately, deliver a better advertising experience for our customers.
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