Amazon is rolling out a new beta feature for advertisers, letting them create AI-generated image backgrounds for products. The company views it as a tool for removing creative barriers while boosting ad performance.
Amazon is rolling out a new beta feature that lets advertisers create AI-generated image backgrounds for products. The company describes it as “a generative AI solution designed to remove creative barriers” while boosting ad performance. “It’s a perfect use for generative AI — less effort and better outcomes,” Colleen Aubrey, senior vice president of Amazon Ads Products and Technology,The company views the feature as an ideal alternative to product shots in front of generic white backgrounds .
Amazon says data backs up the tool’s effectiveness . “When that same toaster is placed in a lifestyle context — on a kitchen counter, next to a croissant — in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images,” the company wrote. The online retailer sees the tool as a way for advertisers to create attractive lifestyle images without breaking the bank. “Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process,” Aubrey wrote.
To use the tool, advertisers can select their product in the Amazon Ad Console, click “Generate,” and choose from several image options whipped up “in a matter of seconds.” It lets you refine images with short text prompts, and it supposedly spits out multiple versions quickly. The feature’s launch follows other AI tools from the retailer. Amazon rolled out an AI feature in September that
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