Amazon is phasing out its 'Prime Try Before You Buy' program, which allowed Prime members to try on six clothing items for seven days before paying for what they kept. The company cited the program's limited scalability and the increasing use of AI-powered features for fit recommendations as reasons for the discontinuation.
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It worked similarly to a growing number of subscription-based clothing rental companies such as Stitch Fix, Rent the Runway and Nuuly.The service, which was previously called “Prime Wardrobe”, was first rolled out in 2017 and officially offered to paid members in 2018.
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AMAZON PRIME TRY BEFORE YOU BUY E-COMMERCE CUSTOMER SERVICE
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