A company spokesperson confirmed the event will include updates from its Alexa team.
The company has been teasing AI-related updates to its Alexa software as it looks to keep pace with rivals such as OpenAI's ChatGPT and Google's Gemini.announced Wednesday it will hold a product event on Feb. 26 in New York City, where the company is expected to provide a long-awaited update on its Alexa digital assistant.
An Amazon spokesperson confirmed the event will include news from its Alexa team. Panos Panay, Amazon's senior vice president of devices and services, will also be in attendance, according to invites sent to media. Amazon has been racing to release a new version of its voice-activated Alexa software that has more advanced artificial intelligence capabilities. It is responding to increased competition in generative AI from rivals such as OpenAI's ChatGPT,Amazon executives have scheduled a "Go/No-go" meeting for Feb.
In October, Amazon CEO Andy Jassy told investors the new Alexa could launch "in the near future," adding that the company is working to "rearchitect the brain of Alexa with a new set of foundation models." Jassy has been on a campaign to cut costs across Amazon since late 2022, and the company's devices and services unit, which includes Alexa,While hundreds of millions of customers have Alexa-enabled devices in their homes, Amazon has struggled to monetize the products. The company has traditionally launched devices at extremely cheap prices with the goal of promoting its other products and services.
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