Allison Ellsworth shares how she is building more than just a soda brand but a lifestyle brand centered around culture-forward moments.
Allison Ellsworth created Poppi out of a personal need with a passion so strong - she wanted to share it with others.has become a viral prebiotic soda brand revolutionizing soda for the next generation, with five grams of sugar and 25 calories per can. Ellsworth created the brand with the colors, design, marketing, and apparel to align with the consumer's aspirations and interests.
“We’re more than a soda brand - we are a lifestyle brand. We create flavors and merch that make our community feel like they’re a part of something, because we’re always listening and learning from their feedback. A lot of our merch is inspired by how we’ve repeatedly seen people style their daily wardrobe based on which poppi they’re drinking. We genuinely have the most loyal, creative community and they influence us every day,” shared Ellsworth.
Optimism is how Ellsworth operates as she scales the brand, “I’m very optimistic - some may say annoyingly optimistic. I always want to take risks! I think the key to poppi is that we never stop disrupting. We always strive to do more and go bigger; we never repeat, we always innovate. The only thing that’s changed as we scaled is that we do it with guardrails. We wouldn't have achieved the growth we’ve had to date without betting on ourselves and taking risks,” she explained.
Her advice for upcoming female entrepreneurs: to be authentic and be yourself, “People gravitate towards authenticity. I also encourage people to just get online! Don’t shy away from the power of social media. On a platform like TikTok you can try new things, lean into trends, and have fun.”Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
Culture-Forward Poppi Soda Allison Ellsworth
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