Allen Edmonds is launching the Reserve Collection, its new premium men's shoe collection, at Bergdorf Goodman and Nordstrom this fall.
Share this article on Talk, general manager and senior vice president of Allen Edmonds, the collection reflects the brand’s legacy at the highest level. “We started with one goal, to create the highest quality American handcrafted shoes that have ever been made,” Law told WWD’s sister publication FN in an exclusive interview.
“The concept of luxury has evolved, now rooted in values of timeless craftsmanship and enduring quality that transcend trends,” Law said. “The Reserve Collection embodies this elevated standard, and the product took us there, it wasn’t about achieving a certain price point.”“We are all about moving the needle and ensuring each initiative is aligned with our brand ethos, introduces the brand to new customers, and propels us forward,” Law said.
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