From Usher to Cardi B, Sabrina Carpenter, Lana Del Rey, Jhene Aiko and Rosalia, the stars are stripping down for SKIMS.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
From Usher to Cardi B, Sabrina Carpenter, Lana Del Rey, Jhene Aiko and Rosalia, the stars are stripping down for Kim Kardashian’s shapewear brand has tapped into ’80s, ’90s and millennial-era nostalgia, teaming with buzzy artists, athletes and actors for its campaigns in addition to collaborations with the WNBA, NBA and Team USA.
But it’s not just star power. Social media can make or break a brand, and sites like TikTok and Instagram have been good to SKIMS. The brand is known for its viral dresses, bodysuits, tank tops, leggings, bras and T-shirts ranging from sizes XXS-4X.was created out of personal necessity. “It started off with simply finding shapewear that was a skin tone that would match my color. I used to take my shapewear and dye it with tea bags and coffee in the bathtub.
Founded in 2019, Kardashian’s size-inclusive brand has expanded from slinky shapewear and underwear into loungewear, lingerie and even menswear. “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody,” the reality starUsher’s SKIMS campaign was released in February. “The idea started with the photo that is my album , where I have the peach in my hand.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SKIMS Drops Campaign Featuring Sunisa Lee and More for 2024 Olympics Team USA CollectionAhead of the summer 2024 Olympics, Kim Kardashian and SKIMS have launched a new collection for Team USA with a campaign featuring stars like Sunisa Lee.
Read more »
SKIMS’ Slip Dress ‘That Broke the Internet’ Just Got Miniaturized: Shop the New Release HereInstead of the classic spaghetti strap style, this new Soft Lounge dress comes with thick halter-inspired straps paired with a mini length you can wear for practically any occasion, whether it's date night, happy hour or a morning stroll through the park.
Read more »
Skims Made an Olympian Approved Loungewear CollectionGymnast Suni Lee talked to us about her favorite pieces from the Skims x Team USA capsule collection
Read more »
The Skims Paycheck Cannot Be This GoodSince 2007, Jezebel has been the Internet's most treasured source for everything celebrities, sex, and politics...with teeth.
Read more »
SKIMS unveils Team USA limited edition collection ahead of 2024 Paris Olympics“Simone Biles Rising” follows Biles’ deeply personal journey as she returns to competition following her dramatic withdrawal from several events at the Tokyo Olympics three years ago.
Read more »
SKIMS Partnership with Team USA Continues with a Limited-Edition Collection Ahead of 2024 Paris OlympicsSKIMS and Team USA partnered up again for a limited-edition collection ahead of the 2024 Paris Summer Olympics. See the campaign here!
Read more »