“Simone Biles Rising” follows Biles’ deeply personal journey as she returns to competition following her dramatic withdrawal from several events at the Tokyo Olympics three years ago.
Shot by Greg Wales, the campaign features decorated Olympians and Paralympians Sunisa Lee, Fred Kerley, Gabby Thomas, Jessica Long, Caeleb Dressel and Nick Mayhugh posing with the American flag alongside a vintage-inspired red curtain backdrop.
Officially set to release on June 26, this lineup will include a mashup of underwear, sleepwear, swimwear and loungewear. It also will extend the capsule to include SKIMS Mens, SKIMS Swim and Adaptive wear. Track and Field Olympian Fred Kerley also expressed his joy for SKIMS latest campaign mentioning that he had the best time shooting with the brand, and how humbled he felt to be featured alongside a talented selection of legendary athletes.
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