Shoppers may notice some of the changes immediately.
On Wednesday, ALDI announced it was unveiling its largest packaging refresh to date and will put its name on every product as it launches its first-ever namesake brand.Fan-favorite grocery chain ALDI is rolling out a major change it said will make it easier for shoppers to recognize its namesake products.
On Wednesday, ALDI announced it was unveiling its largest packaging refresh to date and will put its name on every product as it launches its first-ever namesake brand. The company said the changes were driven by customer feedback but also comes afterItems sold only at ALDI will now either be labeled as the ALDI brand or marked with a bold “an ALDI Original.” The change will have a considerable impact on what shelves look like at ALDI, where 90% of its products are private label. Several of its existing brands will be replaced with the ALDI name while others, like Clancy’s, Simply Nature and Specifically Selected, will remain with bold “an ALDI Original” tag. Other items like “Red Bag Chicken” will adopt shopper-given nicknames, the company said. “As we worked on this refresh for the past few years, we drew so much inspiration from our fans. Our customers already call our private labels ‘ALDI brands,’ and we’re excited to officially recognize them with a name they can see and trust,” Scott Patton, ALDI Chief Commercial Officer said.” Some of the change over have already hit shelves. The complete overhaul will happen over the next few years, ALDI said. If you purchase a product or register for an account through a link on our site, we may receive compensation.and agree that your clicks, interactions, and personal information may be collected, recorded, and/or stored by us and social media and other third-party partners in accordance with our
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