AKA lifted the lid after a fan praised him over the sneaker, saying it was one of the best he's ever bought and a big win for hip-hop culture.
AKA's claims caused a huge storm on Twitter with fans bombarding him with questions about the collaboration. I had no choice ... it was always a dream of mine to have my own sneaker. I guess that’s why I took a 'shitty deal' in exchange for doing something for the culture,” he explained.
In a statement sent to SowetanLIVE's sister publication TshisaLIVE, Reebok said it was aware of the claims made by AKA on Twitter, adding that he apparently understood and “was happy” with the nature of the deal before it was executed. “In October 2019, we executed a successful launch of the Reebok SneAKA. Upon entering into the relationship, both parties were happy with the agreement, and the terms of the launch were not disputed. Reebok met all of our contractual obligations related to the launch.”
Reebok explained that earlier this year they decided to cut AKA loose due to a “shift in strategy” but had hoped to partner with the rapper in future. “However, we did discuss a new approach of working with AKA. Reebok is thus very disappointed to be learning of the issues raised on social media, as we believed the relationship to still be on a strong footing to negotiate potential future deals.”Shit happens. *shrug* .... in their mind they were doing me a favor.
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