Text, photos, videos and audio created using artificial intelligence are increasingly making their way into campaigns for state and local office.
Adrian Perkins sits for a portrait in his office in Chicago, Thursday, June 13, 2024. When Perkins was running for reelection as mayor of Shreveport, La., in 2022, a satirical TV commercial, paid for by a rival political action committee, used artificial intelligence to depict Perkins as a high school student who had been called into the principals office.
The technology — which can do everything from streamlining mundane campaign tasks to creating fake images, video or audio — already has been. Despite its power as a tool to mislead, efforts to regulate it have been piecemeal or delayed, a gap that could have the greatest impact on lower-profile races down the ballot.
Travis Brimm, executive director of the Democratic Association of Secretaries of State, called the specter of AI misinformation in down-ballot races an evolving issue in which people are “still working to figure out the best way forward.” Cook said he reviews everything before it is made public. The savings — in both time and money — have let him knock on more doors in the district and attend more in-person campaign events.Cook’s opponent, Republican state Rep. Steven Sainz, said he thinks Cook “hides behind what amounts to a robot instead of authentically communicating his opinions to voters.”
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