After All the Backlash, Kim Kardashian Is Changing the Name of Kimono

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After All the Backlash, Kim Kardashian Is Changing the Name of Kimono
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Kim Kardashian is officially making changes to Kimono.

is officially making changes to her Kimono shapewear brand. In a series of tweets, Kardashian revealed that she will no longer use the name "Kimono," which she has trademarked under Kimono Intimates, Inc., Kimono Body and Kimono World, because she has been "listening, learning and growing" from all of the feedback.

"Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life," Kardashian began on Twitter. "What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me.

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