. KimKardashian has responded to the backlash against her Kimono brand.
After being criticized of cultural appropriation over the name of her shapewear brand, which she revealed on Tuesday, Kardashian has announced she will be launching the brand under a new name. The reality TV star shared the news Monday in a series of tweets, stating: “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.
Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. pic.twitter.com/IB5cto7Mlj I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.
Kardashian has been met with harsh criticism in the week since revealing the Kimono brand, most notably by the mayor of Kyoto, Daisaku Kadokawa, who wrote an open letter on Friday asking her to drop the trademark because the brand name is culturally insensitive. The brand’s Instagram and Twitter accounts are still running under the handles @kimono and @kimonobody, respectively.Kim Kardashian Calls Out Fast-fashion Brands for Designer Knock-offsWATCH: Celebrity Makeup Artist Patrick Ta on Working With Rihanna and Adriana Lima
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