Adobe has officially launched its Firefly Video Model, bringing generative AI capabilities to video creation. This includes new tools within Premiere Pro for extending footage and generating video from text prompts or still images, along with web-based tools for text-to-video and image-to-video generation.
Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts. The first tool — Generative Extend — is launching in beta for Premiere Pro .
Adobe suggests this could be used to make b-roll from images and photographs, or help visualize reshoots by uploading a still from an existing video. The before and after example below shows this isn’t really capable of replacing reshoots directly, however, as several errors like wobbling cables and shifting backgrounds are visible in the results. You won’t be making entire movies with this tech any time soon, either.
AI Video Generation Adobe Firefly Premiere Pro Text-To-Video
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