Kris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.
Adobe is joining several other players in the generative AI space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps. At Adobe MAX, the company announced that some of those are available in beta today.. It enables editors to add generated footage and audio to the start or end of a clip. This can help cover a transition or edit if the required shot isn't available.
That said, Generative Extend is only intended for small tweaks. The feature is also limited to a maximum resolution of 1080p for now, so it's not exactly cinema quality.Adobe says that, like with other Firefly generative models, both the Firefly Video Model and the features it powers are designed to be safe for commercial use. Its Content Credentials watermarks are applied to whatever the video model outputs.
In addition, Adobe is adding a neat feature to the Remove tool, which lets you delete people and objects from an image with ease, like Google's. With Distraction Removal, you can remove certain common elements with a single click. For instance, it can scrub unwanted wires and cables, and remove tourists from your travel photos.
Meanwhile, Frame.io V4, said to be the biggest update to the collaborative photo and video production platform since it debuted nine years ago, is. Adobe has entirely redesigned it to, for instance, improve workflows and upgrade the video player. It also emerged that Canon, Nikon and Leica will support, which allows for direct uploads of photos and videos to Frame.io. Adobe says that means most major manufacturers are now supporting C2C.
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