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, a cutting-edge AI-powered onchain activity analyzer designed to enhance Web3 experiences. By analyzing publicly available data from Ethereum and Layer 2 blockchains, AURA delivers personalized insights that benefit users and business developers alike.
AdEx AURA leverages advanced AI models to process user blockchain activity, such as transaction patterns or app usage and suggests relevant actions or services. For example, AURA can identify if a user frequently trades on decentralized exchanges or recently bridged funds to a specific blockchain and. Its incentive model shifts focus toward creating a fair attention economy by rewarding relevant, value-driven suggestions.
AdEx AURA redefines how Web3 platforms interact with users by embedding personalized recommendations directly into wallets, apps, and blockchain explorers. For example, wallets can use AURA to dynamically organize app catalogs, prioritizing user-relevant options and paid placements that add value. On swap and bridge pages, AURA enables context-aware suggestions tailored to users’ transaction history, while blockchain explorers can leverage transaction patterns to suggest meaningful next steps.
“AdEx AURA represents a significant step forward for Web3 engagement,” said Ivo Georgiev, CEO at AdEx. “It’s not just about analyzing on-chain activity—it’s about delivering smarter, more personalized interactions that benefit everyone in the ecosystem.” As the first of several new products, AURA underscores AdEx’s commitment to innovation and user-centric design. Wallets, dApps, and other platforms are invited to explore how AURA can unlock new value and streamline user experiences.AdEx was founded in 2017 with the vision to revolutionize digital advertising by leveraging blockchain technology.
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AdEx Unveils AURA: An AI-Powered On-Chain Activity Analyzer for Enhanced Web3 ExperiencesAdEx, a leading blockchain-based adtech platform, announces the launch of AdEx AURA, an innovative AI-powered on-chain activity analyzer designed to revolutionize Web3 targeting. AURA tracks user blockchain activity on Ethereum and EVM-compatible layer-2 blockchains to deliver personalized insights and recommendations for users, entrepreneurs, and developers. Unlike traditional targeting tools, AURA acts as an AI agent, aligning user and ecosystem interests by rewarding relevant and value-driven suggestions.
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