AdEx, a leading blockchain-based adtech platform, announces the launch of AdEx AURA, an innovative AI-powered on-chain activity analyzer designed to revolutionize Web3 targeting. AURA tracks user blockchain activity on Ethereum and EVM-compatible layer-2 blockchains to deliver personalized insights and recommendations for users, entrepreneurs, and developers. Unlike traditional targeting tools, AURA acts as an AI agent, aligning user and ecosystem interests by rewarding relevant and value-driven suggestions.
AdEx, a leading blockchain-centric adtech, announces the release of AURA, its novel on-chain monitoring instrument. Its introduction is set to advance targeting in digital marketing and make promo campaigns more data-driven than ever before., the leading blockchain-based ad-tech platform, unveils AdEx AURA, a brand-new AI-powered on-chain activity analyzer designed to enhance Web3 experiences. It tracks information about the in-blockchain activity of potential viewers for the best targeting.
AdEx AURA redefines how Web3 platforms interact with users by embedding personalized recommendations directly into wallets, apps and blockchain explorers. For example, wallets can use AURA to dynamically organize app catalogs, prioritizing user-relevant options and paid placements that add value.
ADX, a core native cryptocurrency of the AdEx ecosystem, is an essential element of the new targeting design powered by the AURA instrument.
Blockchain Adtech Web3 AI Targeting
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