The American Airlines Center in Dallas is showing off $20 million worth of upgrades including an even bigger video board and all new seating.
Fans will immediately notice a new video board that’s 30% larger than the old one. It’s more than 44 feet long, 31 feet wide, and 26 feet tall and has a 360-degree display with nested screens inside.
Dallas Stars President and CEO Brad Alberts said the technology on the scoreboard is state-of-the-art. The AAC improvements also include new seats, new exterior digital displays, an updated roof, and other amenities.
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