A swarm of 500 drones will plague New York City with advertising tomorrow
, mobile developer King and show organizer Pixis are flying a swarm of at least 500 LED-equipped drones over New York City's skyline on November 3rd to advertise. They'll take off from and remain in New Jersey for the 10-minute presentation, but you'll spot them if you're within a one-mile radius of Battery Park.
This isn't the first drone light show aimed at NYC. In June, Pixis orchestrated a swarm that promoted the NBA draft by flying over the Hudson River. Company general manager Jeff Kaplan characterizes thepromo as the"next wave," however, and it's safe to say this will be hard to avoid if you're in the area. The largest drone show to date came from Hyundai's Genesis brand, whichPixis is jumping over multiple legal hurdles to make the campaign happen.
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