500 drones to swarm NYC's skyline Thursday in new advertising ploy

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500 drones to swarm NYC's skyline Thursday in new advertising ploy
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Promising a “surreal takeover of New York City’s skyline” on Thursday night, a fleet of at least 500 drones will pulse with LED lights as it serves miles of Lower Manhattan with a choreographed aerial advertisement for the mobile video game, Candy Crush.

Make your contribution now and help Gothamist thrive in 2022.At least 500 drones will depart the shores of New Jersey on Thursday evening, flickering over the horizon in a choreographed dance meant to evoke the experience of swiping colorful treats on a phone screen.

But the display has some New Yorkers wondering when the city's skyline became another surface to be wallpapered in corporate branding. Others see the drones as an unwanted form of visual pollution, an intrusion on the urban landscape that would seem to violate the city’s strict ban on drone use.

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