Iris wants to build 'a diverse and curated portfolio' of 10 to 15 'world-class modern consumer brands,' and is writing initial checks of up to 10 million euros.
spotted a gap in the market and is looking to fill it with a fund that plans to back consumer brands and tech companies that support “healthier, happier and more convenient lives.”
The aim is to invest in “the next generation” of brands that are “excelling in the intersection of community, branding, innovation and technology,” and to fill a gap in early-stage growth. She believes there is a clear gap in the market, “especially in Europe, and we are here to fill it in, with capital and expertise.
Inés Ures, partner at Iris Ventures, believes there is “a generation of culturally relevant brands that put the customer and their communities first, and leverage technology, data and marketing to reach and engage them. We understand inherently the blend of ingredients needed to build future global champions.
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