A.J. Brown's dedication to mental focus during the Eagles' playoff game against the Packers has sparked a trend among fans, who are now buying and reviewing the self-help book 'Inner Excellence.'
Eagles fans received a double dose of excitement on Sunday during their team's wild-card matchup against the Green Bay Packers at Lincoln Financial Field: a victory over the Packers and a glimpse into the mental game of wide receiver A.J. Brown . Brown went viral on social media, not for a spectacular play, but for his sideline routine of reading the self-help book ' Inner Excellence .
' Despite only having one reception for 10 yards during the game, Brown's dedication to mental focus resonated with fans. He explained that he brings the book to every game, reading it between drives to help him refocus and lock in, stating, 'I physically believe I can do anything and everything, but I've got to make sure my mental is good. It's how I refresh every drive, regardless of if I score a touchdown or if I drop a pass. I always go back to that book every drive and refocus.' The book, aiming to 'train your mind for extraordinary performance and the best possible life,' seemingly inspired Eagles fans to seek out their own copies. A.J. Brown's sideline book reading sparked a trend among Eagles fans, who not only bought the book but also flooded its Amazon review section with comments. Some expressed their admiration for Brown and the book's message, while others playfully chimed in with football-themed puns. The book's popularity extends beyond the football field, with some users sharing how it helped them navigate personal challenges and workplace situations. Regardless of the reason, 'Inner Excellence' has found a new audience in Philly thanks to A.J. Brown's commitment to mental well-being. As the Eagles prepare for their divisional round matchup, fans are likely to be sporting more copies of 'Inner Excellence' alongside their team jerseys, hoping to channel some of Brown's focus and determination
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