Follow Madeleen Klaasen from waking up to winding down
. You might not have heard of Madeleen though, the Chief Marketing Officer of the brand for 15 years. Bugaboo prams have carried the babies of the likes of Kate Middleton, Kate Hudson and Elton John.
A fan of running for relaxation, the 52-year-0ld is known for her unconventional marketing choices, boldness, and sharp intuition, all which have led her to win the European CMO Award while pioneering Bugaboo’s design collaborations with the likes of Missioni, Viktor&Rolf, Bas Kosters and Marc Jacobs.
As well as the view, I also love that I have our first Bugaboo By Bas stroller next to a cool art piece of Bas Kosters in my office. In 2005, he was the first designer we ever collaborated with, and his designs are so fun it makes me feel happy and inspired just looking at them.Every day is different, which keeps things exciting. For me it’s the perfect combination of data/facts and creativity.
By staying true to who I am and following my intuition. I have a lot of drive and passion and always choose a company with values that I admire: innovation, creativity and performance.
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