The path to Colleen Barrett’s munificent heart wasn’t by sending her flowers. The 79-year-old president emeritus of Southwest Airlines who died earlier this...
79-year-old president emeritus of Southwest Airlines was a mashup of the Energizer Bunny and Mother Teresa
She voiced her frustration with people — including Wall Street analysts — who thought Southwest’s wings were going to fall off when Kelleher retired. Colleen Barrett, Herb Kelleher and Vickie Shuler give a toast to Gary Kelly on his 10th anniversary as Southwest's CEO.“The Lord was with me,” Shuler recalled. “He knew that I needed that job — especially as my life evolved. I had three children to raise.”
“It was just sink or swim,” said Bruss, who named her son Barrett as a tribute. “It was exhilarating. It was exciting. It was fun.”“But she did it with so much love, you did not want to let her down,” she said. “On the flip side, when I would do something well, she would send me two dozen roses. ‘Great job, Mindy!’”
“Because we have a ranch in South Texas, I think she thinks that I’m a big horseman — which I’m not,” he said, still speaking in the present tense.Barrett’s death was a real shock for Kelly, who’d had lunch with her less than a week before. “We all know that she was fighting, but she seemed fine.” Southwest Airlines historian Richard West gives business columnist, Cheryl Hall, a tour of Colleen Barrett replica office that's now a museum.As emcee, I got to share my favorite tale of how Colleen, always the diplomatic pragmatist, persuaded Herb to include a kitchen in the townhouse he was updating some years back. He might not need one, she said, but the next owner surely would.
Rutherford had four years of journalism experience, writing for newspapers and magazines where the AP stylebook ruled. It called for omitting the Oxford comma, saying the final element in a series doesn’t need one. Eight days after the horrific terrorist attacks, Southwest began airing a beautiful TV commercial that featured Colleen’s voice. It wasn’t scripted. She hated to use notes.“It was one of the most magnificent ads we ever had,” Kelly said. “It was Colleen talking to America. ‘We’re gonna fight our way through this. And when you’re ready, we’re here for you.’ It’s a famous part of our history.”
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