Colleen Barrett, president emeritus of Southwest Airlines, has died, the company announced Thursday.
The legal secretary of Southwest co-founder Herb Kelleher and airline president from 2001-2008 is credited with many of the carrier’s signature strategies
“Colleen passionately guided generations to do the right thing, and often cited The Golden Rule—insisting that everyone treat each other in a way they would hope to be treated,” the company said in its noon announcement. “She widely is credited with giving Southwest Airlines its heart because of her strong belief in employees showing love for each other, as well as to our customers. That foundational tenet defines the Southwest culture more than half a century since the founding of the airline.
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