Twenty percent of each purchase this month will benefit a select nonprofit that supports Asian communities.
A collective of 30 Asian-owned fashion, beauty and lifestyle brands have banded together to donate a percentage of their sales to support nonprofits that support the Asian communities.
Not many fashion and beauty brands, as Lingala pointed out, have done activations in honor of May’s AAPI Heritage Month. Despite the efforts of Asian American leaders like Prabal Gurung and Phillip Lim, to name just two, the fashion and beauty industries “have overall not stepped up to advocate for Asian American communities as they continue to experience a surge in hate crimes,” Lingala said.
Referring to Chanel’s acceptance of Gaubert’s apology, Lingala said, “This clearly illustrates the industry’s tendency to minimize and overlook blatant racism against Asian communities and consumers are increasingly aware of this.” One of the objectives of the AAPI platform is to encourage consumers and Revisionary’s mission is to encourage people to think critically about how they shop, what they buy, who they buy from and where their dollars are going.
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