16 Asian-Owned Beauty Brands to Support Now and Forever

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16 Asian-Owned Beauty Brands to Support Now and Forever
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and ever and ever.

Superegg is the brainchild of influencer and design aficionado Erica Choi, who created the line to share a taste of her Korean upbringing. “Memories from my upbringing are one of the pillars of Superegg,” she says. “Eggs were widely known for their nutritional values in my culture and were often used as part of self and familial beauty rituals.

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