Budweiser and Instacart have released teasers for their new Super Bowl LX ads.
As we've seen in years past, some companies are soft-launching spots with teasers, trailers, and new digital-first formats to get fans engaged well before Sunday Feb. 8, when the teams take the field at Levi's Stadium in Santa Clara, California.
ABC News got a first-look at a couple of the top food and beverage ad campaigns hitting screens across the country in less than two weeks.Ben Stiller and Benson Boone star in the 2026 Instacart Super Bowl ad campaign, the brand announced on Wednesday.Instacart is back for the big game with a new ad, "Bananas," starring Ben Stiller and Benson Boone, the shopping platformThe 30-second spot, directed by award-winning filmmaker Spike Jonze, features the duo as retro European disco-pop performers and highlights Instacart's new Preference Picker product feature.in a press release, adding that "working with him was a dream." "Benson is insanely talented, both as a dancer, singer, athlete, and now actor," Stiller continued. "The whole thing was so much fun." The commercial opens with Stiller and Boone singing a duet about how they choose their perfect bananas using Instacart's new product feature, before it escalates into a musical showdown, complete with Boone's signature mid-performance flip.Ben Stiller and Benson Boone star in the 2026 Instacart Super Bowl ad campaign, the brand announced on Wednesday.The commercial was shot on vintage tube cameras for a retro disco energy and will air during the first quarter of the game in the U.S.. "However, adding Ben Stiller to the equation -- diabolical."Budweiser's new Super Bowl commercial features a Clydesdale and a bald eagle.
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