OFFICIAL: Jaguar's long-awaited second EV will be revealed next year as a £100k four-door GT with a range of 430 miles
He said: “The E-Type in its time looked like it had dropped from space. The XJS was equally compelling and a copy of nothing. It started again and didn’t copy the E-Type. The designs of current Jaguars aren’t bad; the strategy was more one of universal appeal and chasing more mainstream premium, which made the cars more normal. We want to go back [to the old philosophy]. It’s a completely reimagining.
The three new Jaguars are the result of an internal design completion that encompassed everyone in JLR’s creative team across all brands. The creative team was split into three teams as part of Project Renaissance, which McGovern believes will go down as a pivotal moment in Jaguar’s history, with each given the same brief to create a family of models for Jaguar’s future.
The two cars to follow the GT, likely crossovers, will come at a rate of no more than one per year after the launch of the initial car. Lennard Hoornik, JLR’s chief commercial officer, said that the investment in Jaguar stood at around £1 billion. “We’re investing in Jaguar not just for its heritage but for its future.”
“But equally, there will be a range of three other brands [Range Rover, Discovery and Defender], all electric and with dedicated areas,” he added, a reference to the fact the Land Rover brand would be taking a back seat, with in a four-strong line-up of JLR brands.
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